Robert F. Kennedy Jr.’s Dream Marketing campaign

May 29, 2024
Robert F. Kennedy Jr. smiled, threw up a stilted wave, and made eye contact with no person particularly. He was shuffling into Puckett’s restaurant in Franklin, Tennessee, earlier this month for a plate of noon meatloaf. No advance group had peppered the room with stickers or buttons bearing his identify. Nobody had tipped off the native media. Flanked by his press secretary and a few plainclothes safety guards, Kennedy made his method towards a big desk again close to the kitchen, the place he and I had been scheduled to satisfy for an interview. The roughly two dozen lunch patrons didn’t seem to clock him, nor did the waiter.Kennedy’s impartial marketing campaign for the White Home has a unfastened, confounding vitality to it. Most presidential candidates would glad-hand at a spot like Puckett’s; Kennedy didn’t hassle. Fairly than run on a coverage slogan—“Medicare for all,” “Construct the wall”—Kennedy has opted for one thing nearer to mysticism. He makes use of the phrase existential in practically each speech. He spends an inordinate period of time on podcasts.“, a lot of life, we see from the floor,” Kennedy advised me that day. “It’s just like the floor of the ocean. There’s a storm happening, there’s winds blowing, and we get preoccupied with ambitions, with worry, with, you recognize, trepidation. After which in case you sink a number of ft beneath the ocean, it’s calm there. And that, I believe, is the place we’re presupposed to spend as a lot time as potential, in that place the place it’s peaceable, the place you perceive all the things is type of an phantasm. We’re strolling by way of a dream, and our job is to be type to folks, to be open, to be tolerant.”Regardless of this hazy rhetoric, institution Democrats contemplate Kennedy...

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