With the 124th U.S. Open about to start at Pinehurst Resort in North Carolina this week, it’s onerous to not get nostalgic in regards to the recreation because it returns to one of the vital iconic venues within the nation. And whereas golf is a recreation steeped in historical past and custom, it’s superb to mirror on the impression that our expertise has had in advancing the game by Cisco’s partnership with the USA Golf Affiliation (USGA).
Now in our sixth season as an Official Accomplice of the USGA, Cisco’s presence in and across the U.S. Ladies’s Open and U.S. Open continues to function a shining instance of what expertise can carry to the sport. From debuting the first-ever “Linked Course” on the 2019 U.S. Open at Pebble Seaside Golf Hyperlinks, to seamlessly and securely deploying digital connectivity options in the course of the COVID-19 pandemic with Webex by Cisco, to powering the usage of 4D expertise as a part of the printed expertise of USGA Championships, now we have been laser-focused on producing significant outcomes for the USGA that finally profit all of us who watch and benefit from the recreation.
However don’t take my phrase for it – hear from the USGA on how Cisco helps them keep related and guarded throughout their Championships and to assist their enterprise 12 months a 12 months:
As we stay up for what the long run holds for our partnership and for the game, it’s inconceivable to disregard the impression that AI could have. Already we’re seeing that come to life this 12 months with our deployment of Wi-Fi 6 on the US Open. Our Meraki entry factors make the most of AI-powered expertise that minimizes radio interference and maximizes efficiency robotically, to assist guarantee followers, companions and occasion organizers have dependable, high-performance connectivity. Whereas that is only the start, we anticipate to see exponential transformation within the coming years throughout all industries with the evolution of an AI-driven world, and that’s why simply final week at Cisco Reside, we launched AI-powered capabilities throughout the complete Cisco portfolio and a $1B AI fund to advance trade innovation and buyer readiness.
Along with our wi-fi community deployment at Pinehurst, Cisco will assist followers following from far and extensive have interaction with the motion due to the USGA App which can embody fan-favorite options like ShotCast Powered by Cisco. We may also join hundreds of thousands to the motion by Cisco’s function in serving to to ship the printed, due to our persevering with partnership with NBC.
I’m additionally proud to say that Cisco has supported the opening of the brand-new Golf Home Pinehurst – a USGA Expertise and residential to the World Golf Corridor of Fame that opened this Could. This versatile new area represents the top of contemporary golf amenities, and is guaranteeing that each one elements of Golf Home Pinehurst from workplace areas to efficiency testing facilities are outfitted with top-tier technological capabilities.
Driving a Extra Inclusive Sport
Equally as vital, this Championship season has seen us double down on the connection between golf and the Cisco Networking Academy, as college students are having the chance to come back on-site to each championship programs and work side-by-side with Cisco engineers. Seeing the continued emergence and presence of those younger teams of distinguished Internet Acad college students – or “Dream Groups” as we name them – jogs my memory of why Cisco chooses to spend money on golf, and the way essential it’s that this funding stays anchored in our firm objective to foster inclusivity. We’ve already seen this mission in golf come to life in 2024 when Cisco elevated its partnership with the Advocates Skilled Golf Affiliation (APGA) Tour, and our ongoing assist of accessibility in golf by properties just like the U.S. Adaptive Open will be certain that this mission stays on the forefront of our wider golf portfolio.
Because the 2024 golf season rolls together with new storylines rising and new champions topped, arguably the story of the 12 months so far has been the success of Crew Cisco ambassador and present Rolex World Rating No.1 Nelly Korda. It’s been so unimaginable to observe what Nelly has carried out this 12 months on-course, profitable six titles within the span of seven occasions, together with 5 straight from February by April capped off by her second profession main victory on the 2024 Chevron Championship. And whereas her on-course play has been mesmerizing alone, it doesn’t even start to scratch the floor of the larger impression Nelly’s play is having in inspiring feminine golfers all over the world.
Seeing her historic momentum to start out this 12 months is among the many the reason why I’m continuously reminded how particular it’s to be a fan of golf, and the way grateful I’m that Cisco can assist a number of the sport’s biggest stars. I’m additionally proud to share that we’ve just lately added World No. 5 and former main champion Hannah Inexperienced of Australia to Crew Cisco, and we look ahead to supporting her shiny future each on and off the course.
Our funding within the sport of golf continues to be an unimaginable avenue to not solely additional our firm dedication to powering a extra inclusive future, but additionally serves as a implausible proof level to showcase why our prospects belief Cisco. The flexibility to ship throughout dynamic environments, assist obtain tangible outcomes and considerably impression the USGA by our ongoing collaboration highlights how Cisco offers organizations of all sizes and styles the arrogance and resiliency wanted to function seamlessly and securely in a constantly-evolving, digital atmosphere.
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