Advertising Velocity Central (MVC) is Cisco’s data-driven demand technology platform created by entrepreneurs for entrepreneurs. Our companions use MVC to be taught, construct their model, launch campaigns, observe outcomes and turn out to be world-class entrepreneurs.
For the previous decade, MVC has offered our companion advertising and marketing professionals with curated campaigns for immediately’s greatest alternatives. This month’s highlight marketing campaign is on finish consumer safety with Cisco Person Safety Suite.
The Person Safety Problem
One of many fundamental challenges going through organizations immediately is identity-based assaults. Unhealthy actors are utilizing a variety of methods, from phishing and social engineering to produce chain assaults, enterprise electronic mail compromise, and extra. For a lot of of those assaults, it could take a cybersecurity skilled to identify the pink flags. This has turn out to be a significant downside for organizations. Talos, Cisco’s Risk Intelligence Group, discovered that 80% of breaches had been brought on by focusing on customers.
Person Safety is a scorching subject, and one many safety consumers have been grappling with. Every time a brand new risk emerges, a brand new answer involves the market to guard in opposition to that risk. In actual fact, massive enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations need to simplify.
That is the place Cisco, together with our companions, can present a holistic strategy to defending customers.
Cisco has investigated and researched this downside and after we requested safety consumers what their high concern is, they mentioned again and again that product complexity is the foundation of the problem. So somewhat than proceed the vendor-by-vendor strategy, we requested if these identical consumers would think about a set to save lots of time managing merchandise, to make it simpler to deploy merchandise, and lower your expenses.
With the CiscoPerson Safety Suite, we provide a brand new strategy to defending customers and solely Cisco has the size and community to tell our merchandise to raised defend our prospects. With over 300,000 prospects and over 550 billion safety occasions per day, we see rather a lot. We’re utilizing this data to raised defend our customers so we all know which malicious websites we should always block, which IP addresses unhealthy actors are utilizing, or what behavioral indicators ought to set off sure alerts.
Cisco Person Safety Suite
The Cisco Person Safety Suite gives a simplified, built-in consumer expertise. Person safety gives higher efficacy by way of an built-in roadmap, complete safety, and incorporates AI to rework administration and safe outcomes.
Merchandise work collectively and supply prospects with:
- Higher experiences: allows your prospects to be productive at their job with safe, seamless entry to all sources
- Higher economics: Work with one vendor to offer the breadth of options to guard your customers – which means one contact, one contract, and one renewal.
- Higher efficacy: enhance your prospects’ safety posture, decrease their dangers, and maintain their delicate data secure.
Cisco Person Safety Suite gives our companions with:
- Consolidating cybersecurity options below one vendor to simplify subscription administration for companions
- Increasing the chance into an Enterprise Settlement (EA), making it far more troublesome for aggressive safety suppliers to displace incumbency
- Collaborating with our prospects as a trusted advisor and assist prospects on their consumer safety journey
- Bettering effectivity and saving prospects cash, whereas offering a worthwhile enterprise end result
Drive demand and pipeline with Advertising Velocity Central
Do you know that companions who use Advertising Velocity Central (MVC) generate 4 occasions extra pipeline than those that don’t? As a profit for being a Cisco registered companion, you possibly can generate extra pipeline and bookings by activating the Person Safety marketing campaign on Advertising Velocity Central.
MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with electronic mail and social copy, photos, logos, and shareable content material to drive buyer engagement.
To optimize your advertising and marketing campaigns, MVC additionally gives companies equivalent to:
- Co-branding: present your credibility by downloading and utilizing your Cisco partnership emblem by way of emblem builder
- Customization: set your self aside by choosing a ready-to-go marketing campaign, edit it and select from the various photos in our library
- Account-Based mostly Concentrating on: add and handle your listing of contacts in a single single place whereas monitoring marketing campaign engagement by way of a lead-scoring methodology
- Full-Service Actions: rent a third-party advertising and marketing company that will help you get hold of even higher outcomes and use your Cisco advertising and marketing funds, or your personal funds
Get began now
Be taught extra concerning the Cisco Person Safety Suite by watching the overview video on Advertising Velocity Studying
Go to MVC to start constructing your Person Safety marketing campaign utilizing our step-by-step information.
Further sources:
Frustrate Attackers, Not Customers At-A-Look
Cisco Person Safety Suite
Weblog – Social Engineering 201: How the Person Safety Suite Safeguards Organizations
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