The City Doom Loop May Nonetheless Occur

Jul 21, 2024
“It’s one other really superb gold rush!” Marc Benioff posted on X in September 2023. The founder and CEO of Salesforce was celebrating San Francisco’s AI-fueled revival, touting a report that pegged demand for brand spanking new workplace house within the metropolis at practically 1 million sq. toes. By February 2024, The Economist was declaring that “San Francisco staged a stunning comeback.”It regarded like fairly a turnaround for a metropolis whose epitaph had been written time and again because the pandemic. Simply months earlier than Benioff’s exclamatory put up, Salesforce had lowered its workplace footprint, leaving town’s tallest tower a pricey emblem of city decay. In accordance with the “city doom loop” speculation, lowered demand for workplace house would result in a collapse in industrial real-estate values and, in flip, a decline in metropolis revenues and companies—which might then push much more companies and staff out of town. San Francisco, which famously skilled a serious exodus of staff throughout the pandemic, was lengthy thought-about the doom-loop poster baby. If it may rebound from its struggles, then maybe the remainder of America’s cities would additionally keep away from that destiny.However the comeback will not be what it appears, and a doom loop remains to be doable. Traditionally, a booming economic system has reliably translated right into a booming commercial-real-estate sector. Now, nonetheless, San Francisco and different so-called famous person cities have entered a form of Schrödinger’s economic system, booming and busting on the identical time. Metropolis leaders should come to phrases with the truth that pre-pandemic workplace demand is rarely coming again, and plan accordingly.By mid-2022, San Francisco was in bother. Tens of 1000's of individuals had moved out of town, notable venture-capital traders had relocated to Miami, and a number of native tech firms—most notably Meta—had introduced plans to...

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