New search bots underscore acquainted issues with the expertise.Illustration by The Atlantic. Supply: Getty.August 9, 2024, 6:26 PM ET That is Atlantic Intelligence, a publication by which our writers aid you wrap your thoughts round synthetic intelligence and a brand new machine age. Join right here.Tech firms consider that generative AI can remodel how we discover info on-line, changing conventional search engines like google with bots that synthesize data right into a extra interactive format. Somewhat than clicking a sequence of hyperlinks, studying quite a lot of sources, after which figuring out a solution for your self, you may as a substitute have a dialog with a search bot that has successfully achieved the studying for you. Corporations equivalent to OpenAI, Perplexity, and Google are bringing such instruments to market: As my colleague Matteo Wong wrote in a latest story for The Atlantic, “The generative-AI search wars are in full swing.”As a part of his reporting, Matteo spoke with Dmitry Shevelenko, Perplexity’s chief enterprise officer. Particularly, the 2 mentioned the media partnerships which have been signed by Perplexity and different AI corporations to assist their search initiatives. These offers give media firms compensation for permitting their materials for use by generative-AI instruments; The Atlantic, for instance, has signed a contract with OpenAI which will, amongst different issues, present our articles to customers of the brand new SearchGPT software. (The editorial division of The Atlantic operates independently from the enterprise division, which introduced its company partnership with OpenAI in Could.)I discovered two of Shevelenko’s quotes particularly placing. First: “One of many key substances for our long-term success is that we'd like internet publishers to maintain creating nice journalism that's loaded up with information, as a result of you may’t reply questions effectively when you don’t have correct supply materials.” And...
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