Evolving and Reimagining Cisco Advertising Velocity – introducing Jennifer Machgan

On October eighth, Cisco will unveil a completely new expertise for Cisco companions utilizing the Advertising Velocity Central (MVC) platform. Our workforce has been onerous at work on reimagining Cisco Advertising Velocity – a multi-year journey.

We’re excited for our companions to attend the revealing occasion! Earlier than subsequent week’s actions, I wished to introduce you to a key member of Cisco’s Companion Demand and Acceleration workforce who has been instrumental over the previous a number of months serving to us deliver the brand new Cisco Advertising Velocity expertise to fruition.

Jennifer Machgan – Chief, Advertising Velocity Central

Let me introduce you to Jennifer Machgan, Chief, Advertising Velocity Central (MVC). Jennifer’s position is main the MVC workforce. Jennifer is just not new to Cisco having accomplished 10 years in varied companion advertising and marketing, product and company roles. This included many areas – Webex, Enterprise Networking, SMB eCommerce marketplaces, Mergers and Acquisitions and most just lately she labored with our Cloud Market companions AWS, Microsoft and Google.

Jennifer has an intensive background in companion advertising and marketing automation, companion administration and cloud, and eCommerce marketplaces.

Christine: Hello Jen, are you able to inform our companions about Cisco Marketing Velometropolis Reimagined?

Jen: Certain, Cisco Advertising Velocity reimagined has been a multi-year journey. After listening to companions, the objective was to create a extra complete expertise. Now we have made nice strides to make sure that content material is easy-to-find, related and updated with our Cisco marketing campaign methods in addition to offering pointers to assist companions achieve success. The suggestions so removed from a number of companions has been unbelievable, and we will’t wait to listen to extra after the revealing.

Christine: What outcomes would you wish to see for our companions and the way forward for Cisco Advertising Velocity?

Jen: Our work after the Reimagine Unveiling is just not performed! Now we have many extra enhancements already within the works to raise the person expertise. Some key areas we’re engaged on now are:

(1) Cisco Advertising Velocity Studying integration and elevating companion coaching, working to create studying paths particular to companions’ focus areas. (2) AI capabilities and the way we will use them to make looking for campaigns simpler and discovering studying that’s related to our companions’ wants. (3) Including extra campaigns centered on buyer outcomes to assist companions achieve success of their advertising and marketing journey.

Christine: That is so thrilling, Jen! What would you want companions to learn about you and your position with MV?

Jen: I might love companions to know I’m enthusiastic about our companion ecosystem right here at Cisco. Companions are what make us profitable. As we transfer into FY25, we are going to proceed to boost Cisco Advertising Velocity and provides our companions the educational and steerage they should be profitable. We’re right here for them. We’re listening to what they want, and we’re on this partnership collectively.

Christine: Thanks, Jen. Can’t wait to see what’s in retailer for our companions and the newly reimagined Cisco Advertising Velocity expertise!

Companions, for those who’d like to search out out extra concerning the reimagined Cisco Advertising Velocity Central, please be a part of us on Oct eighth for our dwell unveiling broadcast.

Thanks and see you on the unveiling!

We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!

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